According to Shopee, 95% of its users, specifically its sellers, rely on Facebook and Instagram to discover new brands and products and this integration enables sellers to boost their online presence by tapping Facebook, Instagram and Audience Network channels to help drive traffic to their official Shopee stores. Just think about the times that you may have seen ads on Facebook and Instagram for products that are on sale on Shopee.
Facebook Ads allows for greater personalisation of ads that are served based on users’ preferences and behaviours on the platform, thus promoting order conversion and maximising sales growth. In an effort to drive more sales for their sellers, Shopee has announced that Facebook Ads is now officially available on the Shopee Seller Centre. Shopee Seller Centre offers a one-stop platform to help sellers manage their stores with ease, providing them with access to a full suite of marketing and data tools to create listings, run promotions and optimise their online business performance.
This move will enable the sellers from Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam to advertise their products on Meta’s platforms natively through the Shopee Seller Centre without having to leave the Shopee app. This is another move of Shopee’s in their ongoing commitment to support businesses of all sizes to scale online. As it stands, Shopee has opened the door to largest community of over 20 million sellers with new tools to grow their businesses through Meta’s ever expanding user base.
What does this mean for Meta? Well firstly, it means that Facebook’s position in the South East Asian region is greatly strengthened with the potential influx of nearly 20 million new advertisers. It also means that individual product advertisements will cost more on the platform, as more sellers begin pushing their products on Facebook for sales on Shopee. The competition is bound to drive up costs in the space.
