Are you a local business owner who is looking for ways to reach more customers? If so, consider using Facebook Ads. Facebook Ads can help you reach a wider audience, and they are also an affordable way to advertise your business.
The Facebook Ad platform offers a ton of flexibility to help you get your ads exactly to the people who are most likely to become customers. It does so in two ways — by providing several ad formats options (and the ability to test them) and by creating custom target segments to show different ads.
When you create a Facebook ad, you can target a specific audience that you want to see your ad using Facebook’s options — from age and location to interests, hobbies, and languages. This helps to ensure that your ad reaches the right people and that they are more likely to take action on it.
For instance, if your company sells landscaping services for homeowners ages 28-35 in Selegie, you won’t want your ads on the feed of a 68-year-old fishing enthusiast on Jurong Island. Targeting and segmentation can help you keep your business as local or international as you want.
When creating your ad, you’ll have several formats to choose from — including single image, carousel, video ad, or collection. While studies show that single image and video ads perform best, it’s a good idea to test different formats and monitor performance to see what works best for your particular niche, location, and audience.
Because of the comprehensive nature of Facebook’s segmentation, and the variety of different methods by which you can target them, any local business can find a way to create customised targeting strategies to generate leads for them. In that sense, Facebook advertising can be used for any local business.
