Despite Facebook’s recent scandals, users don’t seem affected by it. Facebook users remained active despite rumors about security concerns. More than ever, Facebook seems to be gaining active users. It is thus safe to assume that advertising on Facebook is equivalent to advertising on the world’s biggest online channel. At an affordable price, you can instantly reach a large audience, and this provides business owners for a number of advantages, making them choose Facebook marketing over traditional offline means.
1. Your Site Will Get Direct Traffic
There are many Facebook ads available for driving referral traffic to your business’s website, as we suggested earlier. The majority of Facebook users open the site to browse its content. Your ad will be compelling enough to entice the user to leave Facebook and visit your site if your target is highly relevant.
2. Reach a Wide Audience
Advertisers have access to one of the largest user bases on Facebook. Globally, Facebook had 2.6 billion users in July 2020, according to Statista. A social media platform with that many users would be second only to a search engine like Google. Facebook’s audience is not only large but also diverse. Whatever your business’s target audience is, you can find it on Facebook. Facebook attracts users of all generations, with 38% falling between 35 and 65 years old. Despite skewing towards younger users, with 62% between 18 and 34 years old, Facebook attracts users of all ages.
3. Audience Transparency
Unlike some programmatic networks, Facebook provides a highly transparent approach to audience targeting. You have a high degree of control over the audiences you target with self-selecting audience targeting. A fan is someone who follows you on Facebook. Your followers’ friends are your followers’ friends. Based on self-reported criteria, users who meet your behaviors or interests. Facebook allows you to derive insights by segmenting your campaign according to these known audience clusters, while other platforms will optimize placements automatically.
4. Measurable Performance
The fact that Facebook offers extensive reporting features may seem obvious, but it’s worth noting. Different ad formats offer different metrics. A user can take these actions such as reach, ad engagements, conversions, and revenue. Adding the Facebook pixel to your site is the only requirement. In addition to reporting basic conversion metrics with third-party analytics, Facebook auto-optimizes its campaigns with its pixel.
5. Variety of Ad Formats
As the most diverse social media platform, Facebook offers multiple ad formats. Image and video ads are most commonly used for each stage of the target marketing funnel. Nearly all ad formats allow you to include text and images, providing you with an opportunity to demonstrate your business’s features and benefits. You should take notice of Sponsored Posts if you allow others to post on your business’s feed. You are sure to gain more engagement from other users if you boost a post from a user-generated feed.
Facebook Advertising can be effective at driving traffic and sales. Facebook users can be targeted based on age, location, interests, and education, which effectively solves the problem of reaching the target audience. Startups can advertise at affordable prices while getting key ad analytics, thanks to its flexible ad budget system. Different types of ads can be tested using the analytic tools. Facebook essentially acts as a one stop solution for any business’s marketing needs.
