Hashtags on TikTok are a bit more versatile compared to other platforms. TikTok is one of the most popular social media apps at present. One of the most useful tools in the app for both users and creators are hashtags. On TikTok, hashtags are used to search for content users are interested in. Hashtags are a huge part of social media as a whole, but it seems that TikTok has made them even more useful.
The majority of hashtags on TikTok are used in those video captions. But what makes TikTok hashtags stand out among other social media platforms is the number of ways you can utilize them. But TikTok hashtags have a few extra features compared to some other apps. Here’s a look at the ways you can use them on the platform.
1. Searching for Content
The most common way to use hashtags is as a content filter. You can search the hashtag to bring up content where the tag is included. To find a hashtag you want on TikTok, you first need to either tap the search bar at the top of the homepage. Or tap the Friends Tab at the bottom of the screen and use the search field at the top of the app. Type in your desired topic, for example #fyp. TikTok will list topics and hashtags, usually from most to least popular.
2. Adding Hashtags to Favorites
Another thing TikTok allows users to do is favorite and follow hashtags, so they can save them for the future. Once you’ve typed in the tag you’re looking for, there’s a bookmark symbol below the hashtag and an Add to Favorites button. Simply add the hashtag to your favorites, and it’s saved to your profile. To access anything you’ve saved, like hashtags, sounds, or effects, go onto your profile and underneath your bio, there is a bookmark icon. Scroll along to Hashtags, and there you’ll find any that you’ve saved. TikTok likely uses your favorites to inform what other content to suggest to you. So, saving hashtags may improve your video recommendations.
3. Sharing a Hashtag
TikTok also allows you to share hashtags, whether it’s just to your friends on the app or sharing a hashtag’s list of content to another platform. When you are on the hashtag results page, there will be an arrow in the top right corner, the share button. Tap the share button and select how you want to share the tag. You also have the option to select QR code, which generates a code for that hashtag, making the sharing process easier.
4. Tagging Your Own Content
If you’re making content on TikTok and wanting to extend it beyond your followers, then you can add hashtags to your own videos. When you are captioning your TikTok, there is a Hashtags feature below the caption box. Enter the hashtag you want to use. TikTok also suggests a number of popular related tags. Select the hashtag or hashtags you want to use based on the contents of the video.
If you’re a beginner to TikTok, it can be quite daunting dealing with all of its various features at first, but once you’ve navigated around the app it’s easy. Hashtags can be a perfect way to explore the app for new users and can inform the algorithm of your interests. Overall, Hashtags on TikTok have numerous ways of usage on the app, whether searching, saving, or sharing a certain hashtag. Exploring the different hashtags is meant to be fun, so enjoy your time on it.
