Facebook Stories are short user-generated photo or video collections that can be uploaded to the user’s Facebook and has been available since being added on March 28, 2017. They are considered to be a second news feed for the social media website, but many businesses still don’t make full use of them, so here are 3 reasons why your business should be publishing Facebook Stories.
1. Increase Organic Reach
For the better part of a decade, Facebook pages have experienced declining organic reach. Publishing Facebook stories can help increase the chance of your content reaching more of your target audience. Because stories appear at the top of the feed, they’re among the first content your audience sees when they open the app. As your followers watch and engage with your stories, the algorithm is more likely to prioritize your page’s content in the feed.
2. Inspire Engagement
Some stories are designed for passive viewing such as keeping your business top of mind or providing much-needed entertainment. Facebook stories on the other hand, offer tons of opportunities for generating engagement. From reactions to shares to direct messages, stories allow all standard types of Facebook engagement. They also support several types of interactive stickers that let your team ask questions, get customer feedback, assess opinions, and inspire creativity.
3. Share News and Announcements
Because stories get a prominent spot at the top of the Facebook feed, they’re ideal for sharing your company’s latest news and announcements that are too exciting to miss. They’re also great for teasing upcoming products, launching new lines, and promoting sales and specials. Highlighting these types of updates in a story is a great way to build a lot of hype very quickly to capture attention and drive sales up.
Regardless of what industry you are in, Facebook stories will almost certainly drive up your engagement with a customer base, but always remember the rule that with stories its quality not quantity that counts.
