WSQ Facebook Marketing & Advertising Lead Generation Strategy
Ready to unlock explosive growth for your business? Our lead generation strategy course is your secret weapon. Suitable for both non-experienced and experienced Facebook advertisers, you will learn the proven techniques to 10x times your leads and sales through Facebook marketing and advertisement.
Course ID: TGS-2023019883
3 Full Days (24 Hours) Classroom Workshop
SGD $450 or lower
(subjected to funding and subsidies)
Full course fees SGD $1500
Learning Mode
Physical Classroom
Duration
3 Days (24 Hours)
Accreditations
SkillsFuture Singapore (WSQ)
Course Resources
Up-To-Date Strategies & Materials
E-Learning
Lifetime Access to E-Learning Videos
Learning Style
In-Person, Hands-On Learning
Course Highlights
This 3-day course will enable trainees to develop a strong foundation towards Facebook marketing and advertising. Trainees will understand the key success of driving leads and sales by structuring digital marketing campaigns. The class covers digital marketing strategy and planning where trainees will identify their core markets, write compelling ad-copies and define audience targeting. The course focuses on in-depth marketing concepts with which trainees can adapt and apply practical skills to different market segments, services or products to suit different demands and needs.
This course is suitable for both non-experienced and experienced digital marketers regardless of social media platform.
Course Objectives
- Understand and optimise your Facebook page with key branding assets
- Identify the types of successful Facebook lead generation advertisements
- Understand how sponsored advertisement works
- Identify your core market strength
- Analyse your potential customers, and gain audience insights based on their demographics data and behaviours in relation to your market competition
- Structure and Advertising Strategy of Facebook Lead Generation Campaigns
- Identify and plan for your targeted audience based on core audience targeting
- Understand AB testing for effective optimisation and marketing efforts
- Identify and plan your AB testing
- Craft Facebook ad-copies, complying with the do’s and don’ts of content writing, based on your core market strength
- Understand the application of campaign structures based on product or service objectives
- Understand the Facebook Retargeting Strategy Concept
- Learn essential advertising metrics to track and measure marketing objectives
- Develop a grasp of powerful marketing tools designed for campaign management, such as Facebook Ads Manager
- Understand statistics and take precise actions steps to reduce losses and increase performance
Who is it for (Target Audience)
This Facebook marketing and advertising course is for Business Owners, Social Media Marketers, Marketing Professionals, Senior Managers, and anyone who wants to run effective campaigns to increase leads and sales.
Entry Requirements
- Basic computer knowledge
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
- Minimum of 1 year of working experience
- No marketing experience or marketing skills needed to enrol!
Course Certifications
Yes, E-certificates recognised by SkillsFuture Singapore.
A SkillsFuture WSQ Statement of Attainment (SOA) will be awarded to candidates who have demonstrated competency in the course assessment and achieved at least a 75% attendance rate.
Meet The Trainers
Michelle Ho
Founder
Singaporean born, entrepreneur, speaker and digital marketing success coach.
With over two years of experience in running workshops, Michelle is a foremost industry expert who has a strong passion for helping businesses achieve sustainable growth by generating quality leads at a low cost.
Companies Transformed by Our Training
We train individuals and industry-leading organisations within industry-relevant digital marketing courses. We have designed our ads training curriculums to enable every business to personalise digital marketing strategies for successful campaign performances. We provide assurance with the highest quality of training delivered.
Our Successful Case Studies - Video Testimonial
Arranged for my Whole Team!
Yuna got her entire team onboard and it was totally worth it! What she liked most about Michelle is that she's on-point, sincere and focused. That meant the classes were concise and time was well spent. Even better when your whole team benefits!
Results Do Come in Very Easily
Alvin felt that the course featured techniques more advanced than what he paid for. For the price, it was streamlined and easy to understand with easy results in leads generation and marketing. These were teaching techniques he had never even heard of from other vendors.
20 Days, 16 Leads!
Riyan was ecstatic to show off her 11 leads from Facebook and 5 leads from phone calls - all in just 20 days. She has attended the course three times to keep updated on retargeting and new platforms such as FB Live and IGTV. She ends by answering a question for us - is it worth it? Yes!
Maximise Our Investments & Returns
Adrian and his team were impressed from the first day because Michelle delivered what was promised from the start. Her training structure made it easy to understand how campaigns and target audiences work, and based on these, how to maximise investments and returns.
Rating
Learning something new using AI. Trainer, Michelle is very knowledgeable & attentive. A thumb up for her!
AI is way to go for future marketing, there is no limit to this. It help you to save time and cost for your marketing. You should be here to upgrade your skills. Thanks Michelle Ho for your guidance.
Overall 2 days course is too rush no doubt there was quite some fun & engagement during class interaction with trainer. If the course would have stretch for 2.5-3days with more Q&A sessions may be more fulfilling.
Very fulfilling training. Can't believe that I know how to create a video. No regret to attend.
A very impactful 2 days course w a great trainer, Michelle Ho. We learned lots of hand-on practices and theories. Team members contribution were great and value added.
Interesting to learn to use AI to ease and speed up the process of creative content videos. Helps to save time.
Course was very helpful and allow me to have a much better understanding on the topic.
Wowreal Academy make me realize it is not difficult to do video. Overcome my fear of doing video. Thank you so much.
Highly motivated lesson, content up to date and several hands on activity with example given on the ground.
overall i would ike to stay is very good learning experience and we have a lot of fun during the class, i’m a very shy person though but i open up myself to be involve in learning together with others, i would to say a very big thank you to wow academy and especially to michelle. she has put in a lot of effort to make sure we understand the whole lesson all about. cheers Paul Lee
I’m really glad I attended this training, it gave me a much deeper understanding of the TikTok algorithm. I also learned how to effectively command ChatGPT to expand on topics with relevant insights. Lastly, I explored HeyGen AI, which makes recording so much easier with its AI cloning feature. The two-day training was absolutely worth it!
First I would like to thank you Michelle for the insightful sharing and teaching, though I’m abit slow, butt I manage to learn and pick the the important about the new era of in real estate as a agent, be it a very competitive age we have to be competent and able to upskill. So I’m wholeheartedly thank you to Michael
Michelle’s TikTok Marketing course makes video creation feel effortless, leveraging on AI tools. She teaches how to leverage AI for scripting, editing, and optimizing content, making the process simple even for beginners. A great course for anyone looking to grow on TikTok with minimal effort!
Very useful course with practical knowledge and tips on how to use Tik Tok and AI tools to create and market content! Michelle is a clear and focused trainer, highly recommend!
First the trainer is extremely engaging, giving a solid experience to learn and understand! After this course, I have learned better ways to leverage AI to be more effective and save more time!
Highly recommended to all who are keen to understand TikTok marketing and generating leads. Course is highly informative. Was an eye opener for me!
The course has given me great insights into how we can leverage on technology to escalate our business, branding and exposure. Was useful tips shared indeed
Fantastic trainer! Short, sharp and precise. A lot of things got done in just 2days. Must attend if you want to leverage on AI to help you take your business to the next level!
This is workable after attending this course to do video . Great course to join .
Great AI course to keep up to date with the latest trends and to continue upskilling yourself.
Michelle is extremely engaging and really delightful to listen and learn from. Unlike usual boring course trainers, she is exceptional. Highly recommend her class ❤️
very detailed explanation, love this course!
I attended the course taught by Michelle on using AI to create videos on TikTok. She is engaging and the information taught is very useful and relevant. What takes hours to create and edit a video could be simplified to a few minutes with the help of AI. In addition, her knowledge on branding and marketing on social media is remarkable.
I feel so glad to hv attended the 2 days class with Michelle (WOWREAL), is really an eye opening to discover how AI can help us to create contents in a fast & easy way. Wd encourage those who keen to explore about AI come & attend this course.
Course Fees & Fundings
WSQ Funding
WSQ funding is only applicable to Singaporeans and PRs. Subject to eligibility, the funding will be available and capped at prevailing rates.
Self Sponsored Individuals
- Singapore Citizens Aged 40 Years & Above
- Eligible for 70% funding under Skillsfuture Mid Career Enhances Subsidy (MCES)
- Nett course fee after funding: (
Usual $1500)After subsidy = $450 - Nett course fee of $450 can be further offset using SkillsFuture Credit
Singapore Citizens Aged 21 – 39 (and) Singapore Permanent Residences (PR)
- Eligible for 50% of funding
- Nett course fee after funding: (
Usual $1500)After subsidy = $750 - Nett course fee of $750 can be further offset using SkillsFuture Credit
Company Sponsored (SMEs)
-
Enhanced Training Support for SMEs (ETSS) – 70% funding
- Eligible for SME Company-sponsored Singapore Citizens & PRs
- Nett course fee after funding:
(Usual $1500)$450 - Nett course fee of $450 can be further offset using Skillsfuture Enterprise Credit (SFEC)
Unsure of how much funding you can get? Send us an enquiry or check our FAQ.
Course Registration
Upon submitting the registration form, your seat will be reserved. We will then contact you for confirmation and advise you on your eligibility for the subsidies / fundings.
It is mandatory for individuals who have signed up for an SSG-funded course to provide the training provider with their name, NRIC, personal email address and mobile number to facilitate the funding process.
Classroom Location
12 Woodlands Square, Tower 1 #06-65, Singapore 737715
FAQs
Do I need to bring or prepare anything for the course?
Please bring your own laptop as we do not provide devices for the course. This is important so that you can practice the social media marketing skills you have learned during the class and apply it to your own Facebook page or campaigns.
Do I need to register an account on Facebook or Google before the course?
No, you do not need to register for a Facebook or Google account before the course. However, if you already have one, it would be beneficial for you to have your login details on-hand during the class so you can access the Facebook advertising platform and start working on campaigns during the training.
Do I need to have a Facebook page ready?
It is not mandatory to have a Facebook page before the course, but it would be beneficial if you do. This will allow you to work on your own page during the course and apply the practical knowledge you’ll learn in real-time.
Must I have a business or a website to attend the course?
No, you do not need to have a business or a website to attend the course. However, our digital business marketing coaching would be directly relevant to your existing business or website; having a business or website would help you to apply the techniques learned in the course directly to your own business or website.
Can I use government funding or subsidies for this course such as SkillsFuture or WSQ?
Yes, our course is eligible for WSQ funding, which can be futher offset using SkillsFuture credits. Please refer to our fees and funding section for more information. Please do not hesitate to contact us if you’re unsure of funding related matters.
Will I be able to create ads for social media at the end of this course?
Yes, by the end of this ads training course, you will be equipped with the skills and knowledge to create effective Facebook ads for social media. You will also learn how to conduct performance building by optimising and measuring the effectiveness of your ads to ensure the best results.
Can this short course really guarantee results in my business?
While we cannot guarantee specific results for your business, our course has helped numerous companies achieve business goals in their Facebook advertising campaigns. With our training, you will gain a strong foundation of creating effective Facebook ads and optimising your campaigns to drive leads and sales from existing and potential customers!
Is whatever you are teaching available for me to learn by myself on the Internet?
While some of the material covered in the course can be found online, our course provides a comprehensive and structured approach to learning Facebook advertising, based on years of experience and successful case studies. You will also benefit from personalised guidance and valuable insights from our experienced trainers.
Why should I take this course when I can get a Meta Certification directly from Facebook?
While a Meta Certification is a valuable credential, our digital marketing course provides a more practical and hands-on approach to learning Facebook advertising. Our training is tailored to your specific needs and provides you with the skills and knowledge necessary to create effective Facebook ads for your business.
What makes this course different from other social media marketing and advertisement courses?
Our Facebook marketing course stands out from other social media marketing courses because of our focus on practical, hands-on training. Our trainers are subject matter experts who have extensive experience in creating successful Facebook advertising campaigns, and they will provide you with personalised advice and feedback throughout the course. We also cover a wide range of topics in active discussions, from marketing strategy and planning to ad copywriting and audience targeting, to ensure that you develop a strong foundation in Facebook advertising.
Will the trainer be available for consultation even after the course?
Yes, the trainer will be available for consultation even after the course. You can reach out to the trainer via email or through the course’s online platform to ask any questions you may have about the course content or to seek advice on your campaigns.
How much of a budget do I need to advertise on Facebook?
The budget required for advertising on Facebook varies depending on your business objectives and target audience. During the course, we will cover different budgeting options and show you how to determine the best budget for your campaigns. You will also learn how to track and measure your advertising performance so that you can optimise your budget accordingly.
How can I get more details of this course to make sure it is suitable for me?
For more information about the course, you can contact us directly. We will be happy to provide you with more details about the course content, the learning outcomes, the schedule, the fees, and the funding options available. You can also view testimonials from past participants and see if their feedback aligns with your goals!
If you have any specific questions or concerns, we encourage you to reach out to us and we will be happy to assist you.
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