To run an effective TikTok ad strategy, you should not only familiarize yourself with the ad types but also with the best practices to be followed. By best practices, we mean factors contributing to the desired outcome of your ad strategy.
1. Invest in ad creatives that work
Ad creatives are ads in the form of images or videos that users interact with when they open TikTok. They persuade a potential customer to take action. You can say it’s an integral part of your campaign. On one hand, not all ad creatives would help you achieve your goals. What do we mean? Some work and others don’t. For example, images can’t work on TikTok only videos. A good practice would be to invest in video ads for your brand. On the other hand, you need to go a step further by figuring out what should be included in the video that resonates with your target audience. That’s what we mean by investing in ad creatives that work.
2. Define your target demographics
Your target demographics are not the same as your target audience. They are the characteristics of your target audience. You can define your target demographics by analyzing the characteristics of populations and subsets of populations. You get to ask questions such as: How old are your consumers? Millennials? Gen Z? Where are they from? Level of education?…and many others. Basically, defining your target as well as you can will make it such that your social media strategy would have a direction and your message wouldn’t be all over the place.
3. Set specific ad campaign objectives
Before you get started on your TikTok marketing campaign, what do you aim to achieve? Do you want more sales, traffic, or to raise your brand’s awareness to reach a new audience? Setting specific ad campaign objectives can set the pace as to how effective your ad strategy will be.
4. Create ads at scale
The next practice you should get familiar with is creating ads at scale. Wondering what this means? Well, it simply means having different high-quality ads in your digital inventory that you can use or post as required. They can be from your creative team or your partnership with creators. This would make it easy for you to post consistently, plan ahead, and engage with your followers. The truth is posting regularly would be kind of a drag if there’s nothing to upload. So, create ads at scale, post consistently, and see tremendous organic growth.
In the last five years, TikTok has witnessed a rapid growth in the number of users signing up on the platform. TikTok has presented a unique opportunity for brands who want to connect with their target audience on the platform. If you and your brand are not getting on TikTok right now, you’re already missing out.
