TikTok has also claimed its popularity by making sure that it is giving the type of content that you want to see, with help from the algorithm that learns how you use the platform. Being present on TikTok allows your brand to create fun, relatable content. But there are also business advantages that you can reap.
1. It increases brand awareness
Every minute, there are 167 million TikTok videos viewed globally. The short format of the videos allows more videos to be viewed by users, giving brands a better opportunity to be noticed by their targeted consumers. If you’re a financial advisor who thinks TikTok wouldn’t be the right platform for your brand’s awareness, then you’re wrong. The vast format options and trends allow you to stay on top of mind and be relevant to different demographics. You can keep your existing followers entertained and reach out to new ones.
2. It builds engaged communities
Video is the internet’s favorite format, and TikTok democratizes video creation for every individual, giving them tools to create professional-looking videos. Creators can create engaging content that can trigger large, community-wide movements. Take constables and school safety officers, Elliot, and Mickle, for example. Their content reassures and connects with students. They share safety tips and make their presence felt around students, creating meaningful conversations, and finding solutions to problems.
3. It promotes your products and services
Several TikTok formats help shorten and simplify the buying journey for customers. It is a free marketing tool that effectively demonstrates your products through video and connects you with customer and influencer content. Whether you want to showcase a demonstration of your product or drop a teaser for a new launch, the easy-to-use interface makes it easy.
4. You get feedback from customers
54% of TikTok users engage with the content they see by commenting on videos. It’s a great way to invite and receive feedback from customers. You could also have customers record unboxing videos of your product, post their reviews, and reward them for doing so. This way, you create natural brand advocates without spending much.
5. You understand customer pain points
TikTok invites opinions and reviews conveniently. You can then tactically position your product as the solution to the problems you recognize. Some brands uses TikTok to (humorously) answer the questions their customers have about their products. If your customers are using TikTok to express their challenges with your product, you can assure them and compensate them with something special.
If you are still hesitating to get into the world of TikTok marketing, then you are limiting the growth of your business.
