Facebook’s parent company Meta and a French digital training firm will launch a “metaverse academy” in France for the new academic year. Seen as the internet’s next great technological development, the metaverse refers to an immersive digital world that aims to recreate real life via augmented or virtual reality and take the web from 2D to 3D.
The school’s goal in its first year will be to train for free around 100 students in two roles, specialist immersive technology developers and support and assistance technicians, Meta’s vice president for southern Europe Laurent Solly told AFP. The teaching method will be in-person and revolve around projects, with a focus on the 3D world and interactions in the virtual universes, said Frederic Bardeau, co-founder and boss of Simplon, the French firm working with Meta.
Located in the capital Paris and other cities including Lyon, Marseille and Nice, the metaverse academy will train 20 students per city each year. Particular attention will be paid to diversity. Solly said the target was for 30 percent of the first cohort to be women, while Bardeau said he would not look at applicants’ CVs and endorse positive discrimination.
In October 2021, Meta said it intended to create 10,000 jobs in Europe in five years’ time to build the metaverse, the US technology giant’s new strategic priority. The goal is tied to predictions that future job skills demanded by employers will be closely tied with the metaverse. Meta and Simplon said 80 percent of the careers that will exist in 2030 have not been invented yet, highlighting the need to develop training schemes now.
What does this mean for businesses?
Meta imagines a world, a virtual world where people will use VR headsets to connect with people and other businesses online, on a day-to-day basis. Meta has been testing using the Oculus VR headset without a Meta account, as well as developing higher end VR headsets under Project Cambria. Ultimately this means two things for businesses. Firstly, it means that businesses will have a new means to communicate, interact and engage their clients. This opens up the door for greater interpersonal connections with clients and better upselling opportunities.
Secondly, this means a new avenue for businesses to advertise their products directly in the field of view of their target market’s vision. For instance, Nike could sell digital shoes for your avatar to wear and simultaneously promote the next physical Air Jordans or even a theoretical sneaker without the business risk of physically creating it. Whether all this will come into fruition is yet to be seen, but the future does hold plenty of potential for those looking to invest in the metaverse and Meta at least looks to be taking things seriously enough to invest in developing metaverse specific talents.
