Social media can open up a world of opportunity for creators. Apart from becoming famous, creators can earn money if they position themselves well or have a lot of followers online.TikTok is one of the platforms that makes that possible, and it is adding one more way for creators to monetize their content. TikTok is giving top creators the ability to share ad revenue with advertisers through its program, Pulse. TikTok has launched Pulse, a revenue-sharing program that allows brands to partner with creators, public figures, and media publishers, and split ad revenue 50/50.
The program was announced in a TikTok blog post earlier this month, but this initiative isn’t open to all creators on TikTok though, it is exclusive to the platform’s top 4% of videos and only creators with at least 100,000 followers will be eligible. TikTok didn’t reveal how many creators it would include in the Pulse program in the early stages, but it will initially only launch to creators and advertisers invited to join the program in the US in June 2022. TikTok will then roll it out to more brands and markets in the months that follow.
Pulse gives brands an opportunity to appear alongside a creator’s video on TikTok’s coveted For You page. They can be featured in TikTok videos in 12 categories, including fashion, beauty and personal care, cooking and baking, automotive, gaming, and sports. Whatever money is made from that placement is then split, with the creator keeping half. The idea is that TikTok Pulse aligns brands with the upper crust of creators that are likely to trend or get a lot of engagement on their posts, so those brands can reach and connect with their target communities.
