TikTok slowly started experimenting with advertising back in 2019. The TikTok ads format came with a huge price tag and was reserved only for those that wanted to invest big. But, with the introduction of an advertising auction marketplace, TikTok became much affordable and accessible to small businesses. Similar to Facebook’s advertising auction marketplace, TikTok allows marketers to start advertising with small budgets to target users with specific demographics and interests.
What makes it different compared to Facebook? Well, first of all, Facebook, thanks to its size, is oversaturated with commercials of all types. They get in the way of truly experiencing what the platform has to offer. People start to ignore the ads, skip them, learn where they can expect them and can easily get tired of them. Also, because there are so many brands advertising on Facebook. rivalry can be fierce and ruthless in a fight for winning the best advertising slots. TikTok, being a relatively new marketing platform, you don’t have to worry about intense competition to get your spot on TikTok. Also, the same fact means there are fewer ads on TikTok, making it easier and cheaper to stand out and reach out to your audience.
So which is better, advertising with Tik Tok or Facebook? The truth is it depends. Tik Tok is very obviously more geared towards a more teenage age range, while Facebook is still the strongest social media platform among the older audiences. Right now Tik Tok advertising is still fairly primitive in the granularity that you have can control your advertising with. Facebook campaigns are much better for tracking results, making small changes and gives you the option to advertise using a variety of ad mediums including video ads, carousel ads, and image ads across both Facebook and Instagram. While Facebook is the more comprehensive advertising platform, Tik Tok is not one that you would want to ignore, especially if you want to target teenagers and young adults.
